How do you choose the right company to create videos for your business?
Whoever you choose to create videos with, ensure they understand business and marketing. That's 100% necessary. Because they need to understand the reason behind making the video(s), who the target audience is, what matters to them, what's the heart of the matter, and visualize how the video content you're about to create fits in your sales, or marketing efforts.
It's not about filming stuff and putting it together with your logo at the end. Anyone can do that. I mean, we all know somebody or someone's nephew who has a camera and some editing software. This is like saying anyone can put together a delicious pasta dish. But the truth is, not everybody can.
In reality, you are looking for someone who has all the video technical skills, experience, and ability to apply them appropriately to create videos that hit objectives, work within your sales and marketing efforts, and create stunning, strategic, and compelling videos.
If you're unsure how to get there, start by looking at their previous work or request specific samples. Do you engage with the video samples they provide? Do you understand the business or product the video(s) promotes? Is the message clear and to the point? Does it make you look? And, does the video make sense from a business perspective?
Also, make sure they understand timelines. Anyone can make magic happen if they have all the time in the world. But working within your timelines and staying on schedule is no easy task. You need someone who can do all the lifting for you, provide peace of mind and guide you through every step of the video production process.
Lastly, do they have a process? Do they ask the right questions? Are your business objectives top of mind, or do they quote you line items? Do they consider what your pain points are? And, do they provide options and strategic ideas to help you overcome your challenges?
This is more important than saying we shoot in 4k or get a fast quote. This is not a selling point. This is a must.
Here at Gut & Grit Media, we have all that, 6k cameras, all the equipment and software required to get the job done. What matters is leveraging the tools in the best possible way to deliver significant business results, stay true to timelines and create brilliant videos that help you grow your business.
Engaging people and turn them into customers, believers and champions of your brand.
Every company needs sales, sales and sales and creating content that delivers that is priceless.
Quick takeaways
Whoever you choose to create videos with, ensure they understand business and marketing
Do they have a process? Do they ask the right questions? Do they provide options and strategic ideas to help you overcome your challenges?
It's not about filming stuff and putting it together with your logo at the end
Gut&Grit Media - Create video that matters.
We're a Toronto full-service video production company servicing Toronto, Vaughan, Canada. We create and produce video content that emotionally resonates with people, sparks action and turns them into your audience and customers.
Connect with the Gut&Grit Media team:
647 836 9353
info@gutandgrit.com
Social:
Instagram: https://www.instagram.com/gut.grit/
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