Does your video need to look like a Hollywood production, or does your video need to look like you just literally turned on your phone and decided to shoot video?
Whether it's a Hollywood production or a cellphone video, they can both tell a story. However, just like everything in your business, such as your brand, product, or service(s), all have specific standards.
Although technology has democratized video capture by way of smart devices and user-generated content that people can create via apps, making the right content for each use is challenging, requires resources and, most importantly, time.
In reality, we live in a world where anyone can do anything. Taking the time to do it, and do it right, needs to be a factor in whether you take on the responsibilities or hire professionals to streamline the process, create the right video content from the outset and rely on their expertise rather than doing it on your own.
When it comes to working with us, we really try to find the best quality that works for the purpose of the video and what works best with the brands’ customers and, of course, budget. Mainly it comes down to what’s important, what’s the look and feel, and how is the video(s) going to be used.
Another point to consider on video production is where the videos will be displayed. Is it at the beginning of the customers' journey or mid-journey? For example, you might want the nicest look for your brand video and product videos. You may want to put your best foot forward to impress your potential audience.
Today you can create excellent quality at a reasonable cost, so it comes down to making decisions that really impact the budget. For example, do we need to have a walk and talk video with a talent delivering a message in a unique environment, or can this be accomplished in a scaled-down, creative way?
Ultimately, creativity is not about being bombastic; creativity is about developing what’s right, making the most of what we have to work with and aligning ideas to the brand. Allocating production expenses can be done smartly rather than being flashy across all content and all channels spending valuable dollars where they're not needed.
So, if you break down where the video content is playing, you can creatively figure out and decide video production costs and balance them with the vision, brand and budget.
Quick takeaways
You have specific standards for your brand
Find the best quality that works best for the videos you create and the brands’ customers
Creativity is not about being bombastic; creativity is about developing what’s right, making the most of what we have to work with and aligning ideas to the brand
Gut&Grit Media - Create video that matters.
We're a Toronto full-service video production company servicing Toronto, Vaughan, Canada. We create and produce video content that emotionally resonates with people, sparks action and turns them into your audience and customers.
Connect with the Gut&Grit Media team:
647 836 9353
info@gutandgrit.com
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