Producing video content may seem daunting, but it can be just what your business needs. With the right team, the process could be easy-peasy.
Some people think they need video production only when they have a specific challenge.
But video production should be as important as any other part of marketing - like blogs, newsletters, social media posts, SEO and more.
We get it; video seems expensive, hard to do, takes time, you need to hire a team to work with, and the list goes on.
But the truth is, having the right team on your side can help you look at your marketing with fresh eyes and help you produce the right video or videos, but they should also make the process easy and transparent.
As you start looking to produce video, it should be part of the overall marketing strategy.
You should forecast, plan out, and develop strategic campaigns to drive awareness, conversions, and sales.
Now, if you plan all your video in advance, you can think of video production as lego pieces that can create more than one piece of content to serve different needs for different channels - marketing campaigns, social media and communication. This maximizes your time, budget and resources.
This gives you the most content variety to expand your marketing efforts and prevents content fatigue since you can keep the content fresh, and it can help create a more organic interaction with your audience.
People have limited time and short attention spans and don’t like to read much. So, develop quick, digestible content that gives them enough information to hook and bring them in.
For example, if you are trying to fix something at home. Do you look for long-winded instructions, or do you look for a video that walks you through it? Most people are auditory or visual learners, and it’s important to cater to this need.
Once in, create a journey for them to follow so they discover something new about your business, your product or service along the way and help them visualize how they can use what you’re offering in their lives.
Walk your client through who you are, what you offer, how you can help them in their lives and why you matter. It’s a journey, and you should ensure it’s an exciting and worthwhile journey for them.
Having the ability to create a tactile and personal experience with your customers is more critical now than ever before, and video offers endless possibilities.
So don’t think of video as a one-off endeavour; instead, consider making video, the engine your business runs on.
Quick takeaways
Forecast, plan out, and develop strategic video campaigns
Think of video production as lego pieces
Develop quick and digestible video content
Gut&Grit Media - Create video that matters.
We're a Toronto full-service video production company servicing Toronto, Vaughan, Canada. We create and produce video content that emotionally resonates with people, sparks action and turns them into your audience and customers.
Connect with the Gut&Grit Media team:
647 836 9353
info@gutandgrit.com
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