It's not about one or the other but instead striking a balance between both.
Some people believe content is more important than aesthetics. But the truth is, they go hand in hand. So it comes down to how we want to be perceived as a brand.
It's probably safe to say that most of us want to always present ourselves in the best light possible and create a persona that best represents us. But, at the same time, your story needs to resonate and bring value to the audience.
When it comes to video production, you don't need to have the slickest and most expensive look to connect with your audience. Nor purposely ignore quality and just assume that 'only the message is what's important."
Your video content should reflect what you're selling. It should represent your values, what you stand for and what makes you unique. Whether your product or service is "traditional" or revolutionary, it needs to look and feel right to the audience.
I always use the analogy of the car. When you look to buy a car - any car can take care of your transportation needs - take you from point A to point B. So why do people drive so many different vehicles that range in style and price if all we need is the substance? It is a choice. The decision is fuelled by how we want to feel and be seen, it's based on our dreams and desires, and for the most part, we gravitate to shinier things.
It's the same thing with video, you can't just create flash and no substance, but only substance with no flavour doesn't work either; finding the balance is critical. That's the lens you need to look through when contemplating how much to spend and what aesthetic you want to achieve while ensuring the heart of the matter and "the why of" your content is not watered down or, worse, lost.
This is how video production should be measured. At the end of the day, it's not a discussion of content vs aesthetic quality. Instead, it's about striking a balance between both and making the most of the opportunity.
Quick takeaways
Content and aesthetic quality go hand-in-hand
Your story needs to resonate and bring value to the audience
you can't just create flash and no substance, but only substance with no flavour doesn't work either
Gut&Grit Media - Create video that matters.
We're a Toronto full-service video production company servicing Toronto, Vaughan, Canada. We create and produce video content that emotionally resonates with people, sparks action and turns them into your audience and customers.
Connect with the Gut&Grit Media team:
647 836 9353
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